The 2024 Paris Olympic Games witnessed a standout performance for shooting sport, not just on the range but also off it. The sport’s growing global appeal has been confirmed through a comprehensive feedback report released by the International Olympic Committee (IOC), Publicis Sport & Entertainment, and the 2024 Paris Olympic Games Organising Committee. The report highlights the continued growth of shooting sport and positions it for an exciting future in the next Olympic cycle.
The feedback data, collected from 14 key areas across 32 International Federations (IFs), provides insightful commentary on how shooting performed in various domains. Notably, the International Shooting Sport Federation (ISSF) received above-average scores in eight of those 14 areas, with five of those indicators ranking among the top third of all IFs. Impressively, 13 of the categories met the middle third standard, cementing shooting sport’s positive trajectory.
A key takeaway from the report is the immense digital traction shooting sport has gained. Social media conversations, internet searches, and digital viewership have all been on the rise, with young audiences showing a particular interest. The growth in these areas suggests that the sport has a robust future ahead, both in terms of viewership and engagement, and it’s clear that the momentum is building heading towards Los Angeles 2028.
The ISSF’s future ambitions are equally promising. With shooting sport now a key player in several major markets, including India, China, Pakistan, the Republic of Korea, and Indonesia in Asia, as well as Brazil, Mexico, and the United States in the Americas, the sport is witnessing tremendous global interest. This widespread popularity extends to Europe, where countries like France, Italy, Germany, the United Kingdom, and Turkey have shown consistent support.
This global reach further strengthens the case for the sport’s inclusion in the Brisbane 2032 Olympic Games, a goal the ISSF is actively pursuing. The report reveals that shooting sport is attracting diverse audiences from all over the world, which underscores its universal appeal and potential for even greater global impact in the future.
The ISSF is undoubtedly pleased with these findings as they lay the groundwork for the next Olympic cycle. With momentum building across major global markets, the shooting sport community is looking forward to an exciting future both on and off the range. As the focus shifts to Los Angeles 2028 and the possibility of further Olympic inclusion in Brisbane 2032, the future of shooting sport has never looked brighter.